founder / ceo
Amanda Whitcroft, Founder and President of Panda PR and marketing is a graduate of Adelphi University with a B.F.A in Performing Arts. Amanda got her start in Los Angeles where she worked at the prestigious talent agency, ICM Partners and worked her way up from the mailroom. She went on to work for acclaimed director, Luc Besson and went on to become his development executive connecting her to all functioning parts of the entertainment industry. Amanda moved back to her home NYC in 2016, where she furthered her career in public relations. She took part in Weill Cornell Medical Center's Save Our Sick Kids Foundation, which is a charity that is dedicated to cancer research for terminally ill children. Over the course of a month she raised over 10,000 dollars and gained the attention of celebrities. She launched Panda PR and Marketing in 2018.
Jane Popova received her B.A from Hunter College in New York City, majoring in English, with a minor in Psychology. Upon graduation, she went full-time into the corporate world while managing her own handle @foodieforcrohnies. Her passion for health and wellness, led her to become an IBD advocate as she battles indetermenite Crohns and Colitis. This then sparked her interest in social media marketing and public relations. Jane began taking classes as well as utilizing her resources to obtain the needed skills and tools to better serve herself to begin the start of her new venture. Jane prides herself on being a creative engineer for all aspects of marketing and branding. She joined the Panda PR team in 2019.
Sarah Tiede received her B.A. from Gustavus Adolphus College in Minnesota, majoring in Communications Studies, with a minor in Studio Art. Upon graduation, she moved to New York City, where she worked in finance/tech for a number of years. During those years, she was a key member of the design team which led to bigger opportunity. Sarah creates visual concepts to inspire, inform and captivate consumers and clients. Working within the restaurant, art, fitness, beauty, and technology industries Sarah takes pride in developing a vision with her client to ensure results. She joined the Panda PR team in 2018.