New York City’s newest matcha bar and art exhibition space, MoMaCha, promises to put art in the hands of its customers.


New York Magazine.jpg

New York Magazine

The Approval Matrix: Week of May 28, 2018

May 28, 2018

“Our deliberately oversimplified guide to who falls where on our taste hierarchies.”

Read More

Bowery Boogie

MOMACHA Responds to MoMA Lawsuit, Raises Stakes with Expansion

May 30, 2018

“Down on the Bowery, a tiny tea shop has ruffled the feathers of the Museum of Modern Art.

“MOMACHA, the months-old matcha cafe and “exhibition space,” opened with little fanfare at 312 Bowery, yet quickly attracted a legal response.”

Read More




The New York Times

MoMA Sees a Problem in a Cafe’s Name. The Cafe Sees None.

May 27, 2018

"The Museum of Modern Art in New York, known as MoMA and founded in 1929, owns about 200,000 works of modern and contemporary art, and is regarded as one of the world’s leading cultural institutions.

MoMaCha, a cafe and exhibition space in New York, opened this year, displays modern and contemporary works of art, and appears to have become known mainly for being sued by MoMA."

Read More


MoMA’s Lawsuit against a Matcha Shop, Explained

May 24, 2018

Momacha, a small matcha café on Manhattan’s Lower East Side, is fighting back against a trademark infringement lawsuit brought by the Museum of Modern Art, otherwise known as MoMA. On Monday, the café—whose name was originally styled MoMaCha—moved to dismiss MoMA’s claim of trademark dilution.

Read More



Art World

MoMA Is Suing MoMaCha Teashop Over Its Name—and the Cafe Thinks It’s ‘Absurd’

May 17, 2018

"MoMaCha, a new tea shop and art gallery on New York’s Lower East Side, is battling back against the Museum of Modern Art. The world-famous institution claims the new cafe is infringing on its trademark. But MoMaCha contests the museum’s claim that MoMA will be harmed by any similarities in the two businesses’ marks, or that customers will somehow mix up the two."

Read More

Page Six

Nev Schulman’s new business mashes art and matcha

April 9, 2018

“The idea for MoMaCha really was an evolution,” Schulman told Page Six. “As art moves beyond the gallery and museum, it sparks conversation with and between new groups of people.”

Perlongo says similar shops that bring together art and cozy drinks have been set up in the Big Apple, but the “experiences are temporary.”

Read More